January 6, 2026 – Never Sit in the Lobby Glenn Poulos and Better Messaging Ash Seddeek episode artwork

EPISODE · Jan 6, 2026 · 53 MIN

January 6, 2026 – Never Sit in the Lobby Glenn Poulos and Better Messaging Ash Seddeek

from School for Startups Radio · host Jim Beach

Glenn Poules – President of ProgUSA and Author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling You need a minimum viable product, and you need a customer you haven’t really earned yet in order to get started. Someone takes a chance on you and gives you an order, and you have to work like heck to keep them, and then you work like heck to get every other customer that comes beyond. Glenn Poulos is a veteran sales leader, entrepreneur, and author with over 40 years of experience building and scaling businesses. He recently retired as EVP and GM of NWS and co-founder of Gap Wireless Inc., where he drove growth at the intersection of sales, marketing, and leadership in the telecom and technology distribution industries. Glenn is the author of the award-winning book Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Company and Build a Career Selling and a recognized LinkedIn Top Voice. A sought-after speaker, he shares actionable insights on sales mastery, negotiation, leadership, and entrepreneurship that inspire audiences to achieve real results. Now based in Florida, Glenn is reintroducing himself as a new kind of entrepreneur—launching an AI venture that helps organizations embed AI into their operations and see measurable efficiency gains in as little as five weeks. He is also exploring opportunities in the electric power generation sector and continues to invest in real estate. When he’s not shaping the future of business, Glenn is a dynamic DJ under the alias Phossl and a proud dog dad to his two French bulldogs, Pierre and Jean-Jacques. Ask Seddeek – CEO of Intelligent Context AI & Leadership Development and Executive Coaching at The Executive Greatness Institute Their main goal in communication is unlocking someone else’s transformation, unlocking someone else’s feeling of satisfaction and delight. So when we embrace that concept, then we’re not going to care about the fact that, oh my goodness, I didn’t use the right word, or I didn’t use the right sentence, because it’s all about getting the message across. Ash Seddeek is a globally recognized executive coach and change leadership advisor with over 15 years of experience helping leaders drive transformation through compelling communication and strategic influence. He has coached senior teams at Cisco, Uber, Google, Boston Scientific, San Francisco International Airport, the State of Washington, and Doosan Bobcat. A former leader at Deloitte, Oracle, and Cisco, Ash blends deep expertise in executive presence, strategic facilitation, and change sponsorship. An Amazon bestselling author and creator of leadership frameworks like Chief Excitement Officers (CExOs) and Exponential Value Moments (EVMs), he equips leaders to lead with clarity, align stakeholders, and inspire action across the enterprise. Ash is a two-time Fulbright Scholar, linguist, AI fintech inventor, and entrepreneur. He holds an MBA from Santa Clara University’s Leavey School of Business and an M.A. from San Francisco State University.

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January 6, 2026 – Never Sit in the Lobby Glenn Poulos and Better Messaging Ash Seddeek

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