January Sales

January is a tough month for most of us - it's especially tough if you work in sales, either as a sales leader or in business development. January is usually a time for rate increases. It's also the time of year that buyers and prospects can easily avoid your calls - which leads to no meetings for the month. Unless you have planned. Seasonal mood swing compounded by dark and cold mornings and evenings. Failed resolution making. No time to get to the gym. The boss is highly charged and rejuvenated after a long fortnight off over Christmas. It can be hard to get the engine started, lack of enthusiasm, motivation, inspiration, energy. In this podcast, I talk about one of the challenges facing sales people and how that adds to the other burdens of January.