Japanese Appliance Manufactures Struggle in Domestic Markets

Japanese appliance companies such as Panasonic and Sharp have been powerhouses since the 1980s, but face slow sales due to the economic downturn and competition from Chinese companies. In order to compete with other Asian manufacturers such as Haier and LG, Japanese appliance companies should look to overseas markets and identify niches in smaller, personal appliances, states Jamie Ko, Head of Consumer Appliances Research at Euromonitor.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.