Japan's Circular Economy: Inside the $40B Reuse Revolutio...

What this episode covers

Japan's reuse market is exploding—reaching $31B in 2023 and projected to hit $40B by 2030. Discover how inflation, Gen Z values, and AI technology are transforming secondhand shopping into a major economic and environmental force.◆Introduction: Japan's reuse revolution is reshaping consumer culture and sustainabilityExplore why Japanese consumers are embracing "Used in Japan" as a premium brand, how companies like GEO and KOMEHYO are betting billions on secondhand retail, and why AI authentication is unlocking luxury resale markets. From Mercari's resale-first mindset to circular economy infrastructure reducing 25 million tons of CO2 annually, this episode reveals the business strategies and cultural shifts driving Japan's $40 billion reuse boom—and why it matters globally.◆NoteThe content of this program is intended solely for informational purposes and reflects the personal views of the creators.Please make any investment or business decisions based on your own judgment and responsibility.This program does not endorse or recommend any specific financial products or investment strategies.

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Frequently Asked Questions

How long is this episode of Narrative Japan?

This episode is 8 minutes long.

When was this Narrative Japan episode published?

This episode was published on January 13, 2026.

What is this episode about?

Japan's reuse market is exploding—reaching $31B in 2023 and projected to hit $40B by 2030. Discover how inflation, Gen Z values, and AI technology are transforming secondhand shopping into a major economic and environmental force.◆Introduction:...

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