Japan's Circular Economy: Inside the $40B Reuse Revolution episode artwork

EPISODE · Jan 13, 2026 · 8 MIN

Japan's Circular Economy: Inside the $40B Reuse Revolution

from Narrative Japan · host Narrative Japan Podcast🌸

Japan's reuse market is exploding—reaching $31B in 2023 and projected to hit $40B by 2030. Discover how inflation, Gen Z values, and AI technology are transforming secondhand shopping into a major economic and environmental force.◆Introduction: Japan's reuse revolution is reshaping consumer culture and sustainabilityExplore why Japanese consumers are embracing "Used in Japan" as a premium brand, how companies like GEO and KOMEHYO are betting billions on secondhand retail, and why AI authentication is unlocking luxury resale markets. From Mercari's resale-first mindset to circular economy infrastructure reducing 25 million tons of CO2 annually, this episode reveals the business strategies and cultural shifts driving Japan's $40 billion reuse boom—and why it matters globally.◆NoteThe content of this program is intended solely for informational purposes and reflects the personal views of the creators.Please make any investment or business decisions based on your own judgment and responsibility.This program does not endorse or recommend any specific financial products or investment strategies.

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