Japan’s Drinking Culture Is Changing | 若者の酒離れ

Why are so many young Japanese people choosing not to drink alcohol anymore? What happened to Japan’s famous nomikai(drinking party) culture, mandatory after-work beers, and endless nights of drinking with coworkers?In this episode of 日本語耳 (Nihongomimi), Marie explores Japan’s dramatic shift away from alcohol culture and the rise of the sober curious generation. From “とりあえず生” and drinking communication culture to non-alcoholic bars, social pressure, smartphone culture, health consciousness, and changing work values, this episode looks at how modern Japanese society is quietly transforming through something as simple as what people choose to drink.このエピソードでは、日本の「若者の酒離れ」と、変化する飲み会文化についてお話しします。昔の飲みニケーション文化や「とりあえず生」が当たり前だった時代から、ソバーキュリアス文化、多様性、個人の選択が重視される現代の日本社会への変化について紹介します。Perfect for intermediate and advanced Japanese learners who want to improve listening skills while learning about real Japanese culture, society, communication, and modern life in Japan.Listen as if you’re sitting with a Japanese friend, hearing natural, unfiltered Japanese at real speed. Let’s make your ears 日本語耳.You can read the full Japanese transcript here:https://www.marienukaya.com/nihongomimi