Japan's Tourism Boom Hits 42 Million — But at What Cost? ...

What this episode covers

Japan welcomed a record 42.68 million tourists in 2025 — spending $63.8 billion. But a 60% crash in Chinese visitors and rising overtourism are forcing a dramatic rethink.◆Introduction: Japan's record-breaking tourism boom is reshaping how the country welcomes — and manages — the world.From dual pricing at Sapporo TV Tower to a U.S.-style pre-screening system called JESTA, Japan is building new infrastructure for the next wave. Meanwhile, wealthy American families represent a $500M untapped market — if someone can solve the childcare problem. Sakura and Professor Haru unpack it all from an empty immigration checkpoint.◆NoteThe content of this program is intended solely for informational purposes and reflects the personal views of the creators.Please make any investment or business decisions based on your own judgment and responsibility.This program does not endorse or recommend any specific financial products or investment strategies.

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How long is this episode of Narrative Japan?

This episode is 8 minutes long.

When was this Narrative Japan episode published?

This episode was published on March 19, 2026.

What is this episode about?

Japan welcomed a record 42.68 million tourists in 2025 — spending $63.8 billion. But a 60% crash in Chinese visitors and rising overtourism are forcing a dramatic rethink.◆Introduction: Japan's record-breaking tourism boom is reshaping how the...

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