Jared Doerfler with Hanna Golf

Jared Doerfler, founder of Hanna Golf, joined The Brand Herald podcast. Hanna Golf makes handcrafted putters in Iowa. Jared discusses his journey from a corporate career in medical sales to pursuing his passion for golf and entrepreneurship. He touches on the fragility of life and the importance of pursuing one's dreams. He emphasizes the importance of authenticity, simplicity, and a focus on the process rather than just the results.We talk about his personal story, including his college golf experience, his father's health challenges with MS, and the inspiration behind Hanna Golf's name and branding. He also discusses the challenges and rewards of starting a business, the importance of learning from failure, and his admiration for entrepreneurs like Sam Walton and Elon Musk.The conversation also touches on the importance of building relationships with customers and the unique opportunity to connect with the person making the product. Doerfler shares his vision for the future of Hanna Golf, including new putter models and a limited-edition release. He highlights the importance of sourcing high-quality materials and his commitment to making cool putters and providing excellent customer service.The episode concludes with Doerfler providing information on how listeners can connect with him and learn more about Hanna Golf and his Perfect Putt newsletter. He also teases an upcoming article on the business case for a shot clock in golf.Enjoy!Chapters:00:00 Introduction to Jared Doerfler and Hanna Golf02:46 The Journey from Corporate to Craftsmanship05:56 The Impact of College Golf on Life and Career09:05 Family, Health, and the Spark for Entrepreneurship11:59 The Genesis of Hana Golf: A Personal Story15:00 Creating the Perfect Putter: A Hands-On Approach18:10 Building a Brand in the Golf Industry21:05 Lessons Learned and Future Aspirations23:00 Understanding Manufacturing and Material Choices25:01 The Inspiration Behind the Putters' Names27:00 Lessons from Generational Sacrifices28:58 Branding and Design Philosophy31:02 Sales Journey and Early Successes33:49 The Importance of Persistence and Learning38:57 Insights from Successful Entrepreneurs41:00 Future Aspirations and Customer RelationshipsResources:Hanna GolfHanna Golf Instagram