Jared England: The Fight to Preserve Farming in the Lake Chelan Valley

Welcome back to Small Towns Unscripted. I’m Russ McClellan, alongside Nicole Turner, and today’s conversation may be one of the most important we’ve had yet because the apple industry truly is the heart and soul of our valley.Today we sit down with Jared England, President of Manson Growers and a fifth-generation member of a family whose roots in the Lake Chelan Valley date back to the late 1800s. Jared grew up in Manson, graduated from Manson High School in 1990, and comes from a family deeply connected to the history of farming in North Central Washington. His family helped build parts of the original irrigation ditch systems on the north shore of Lake Chelan using horses, dynamite, and wooden flumes. His father, Doug England, spent roughly 45 years at Manson Growers and also served as President before Jared eventually stepped into that same role.Jared and his wife are raising five kids, with their oldest now 22 and their youngest 14, and we talk about why he still believes it’s important for kids to grow up getting their hands dirty in the orchards, learning responsibility, work ethic, and character in a world increasingly dominated by screens and social media.In this episode, we dive deep into the history and future of the apple industry in North Central Washington. We discuss growing up in a small farming town where packed gyms, fierce rivalries, and strong community ties shaped generations of families. Jared shares insight into how the industry has evolved from traditional Red Delicious orchards to high-density Honeycrisp plantings with modern color-sorting technology, controlled atmosphere storage, and data-driven farming practices.We also talk about the enormous challenges facing growers today, including rising labor costs, seasonal overtime regulations, housing shortages, H-2A worker programs, increasing operational expenses, and the difficult economics of modern farming. Jared explains how orchard development can now cost up to $80,000 per acre and why economies of scale have become critical for survival.After spending nearly 20 years in corporate America following graduation from BYU, Jared eventually returned home to the valley and realized many orchardists were aging out of the business without enough operational support to continue farming. Through Manco, the orchard management company he operates alongside Manson Growers, Jared has helped provide labor coordination, housing, equipment access, chemical purchasing power, and operational efficiencies that have helped many small growers remain in business who otherwise may have been forced to remove orchards entirely.We also discuss consolidation in agriculture, the impact of international ownership, direct-to-consumer opportunities, heirloom apples, and how preserving orchards helps preserve the beauty, identity, and culture of the Lake Chelan Valley itself.This conversation goes far beyond apples. It’s about legacy, family, hard work, small towns, resilience, and adapting to change while trying to protect the communities and traditions that built this valley over generations.If you care about farming, the future of small towns, agriculture, entrepreneurship, or simply understanding the people behind one of America’s most iconic apple-growing regions, this is an episode you won’t want to miss.