Jared McGaffee: Facebook Marketing That's 'Absolutely Astounding'

Independent dealers thrive on the pursuit of getting in front of more and more of the right people – expanding their reach to new people who buy what they're selling. The bigger the relevant radius you can engage, the more you sell. IEDA Member Jared McGaffee, owner at Skye Equipment, says he isn't a marketing expert, but he will tell you that marketing equipment on Facebook has changed his business. Learning the Facebook tools that enable highly specific target marketing has been nothing short of "absolutely astounding," he says, and in this episode, he talks about what he's doing that has empowered his Asheboro, North Carolina, company to capture business up and down the whole East Coast and into Pennsylvania and West Virginia. One effective strategy is daily updates, which have produced almost-immediate results. That's  because his content is being served to a demographic that wants to see it – something Facebook marketers are able to control. From tips and cautions to spending and the "who's gonna manage this" question, McGaffee generously pours a solid foundation for those who want to get started. What's the most important thing to do? Listen in for the big takeaways!   Connect with Jared on LinkedIn   Skye on Machinery Trader   Visit IEDA Group Website   Produced by Social Chameleon