Jared Seaton on Building Sustainable Fitness in Midlife

In this episode of Founders Future, with host Milan Kohut, we’re joined by Jared Seaton, founder of Seaton Strength & Wellness. Jared shares his journey from a 20-year career in hospitality—working long hours and managing high-pressure restaurant openings—to making a life-changing pivot into health and wellness. Motivated by family priorities, sobriety, and a lifelong passion for sports and performance, he explains how strength training and nutrition became both his personal transformation and his professional calling.The conversation focuses on Jared’s work helping women over 40 navigate perimenopause and menopause through science-backed strength training, nutrition, and sustainable routines. He discusses transitioning from in-person training to online and hybrid models, building strategic partnerships with health professionals, and using social media and referrals to grow intentionally. Jared also reflects on niching down in a crowded industry, balancing scalability with personal connection, and setting realistic growth goals that allow him to maintain quality, trust, and long-term impact with his clients.