Jared Strain Talks CPG Design Trends & Importance of Brand Authenticity

On this episode of the Pivotal interview-style series, we talk with Jared Strain, Co-Founder & Partner of the strategic digital brand agency Super Top Secret (STS), about how his involvement in sub-cultures throughout his life has created a unique perspective for top-level creative and design output. We also talked about how the "COVID-19 Effect" accelerated some creative trends in 2020. Additionally, how CPG packaging has changed as its optimized for ecommerce, but also how the importance of that design hasn't diminished in the overall consumer journey. We leaned forward to talk about design trends in 2021 that place importance on authenticity and having a sound voice, tone, and message to your CPG brand. Finally, we talked about how Gen Z and younger Millennial consumers are considering themselves personal brands and what that means to consumer brands in the future.