Jared Truby & The Cat & Cloud Story: From Barista Champion to Coffee Entrepreneur

Join us for an inspiring conversation with Jared Truby, co-founder of Cat & Cloud Coffee and a US Barista Champion. Discover how childhood memories with his grandfather sparked a passion that transformed specialty coffee.Jared reveals the philosophy behind Cat & Cloud's legendary customer service and explains why genuine human connection drives everything they do. From grinding beans at 3 AM with grandpa to building a company that prioritizes relationships over transactions, this is a masterclass in turning passion into purpose.Whether you're a coffee professional or entrepreneur, this conversation will inspire you to think differently about hospitality and community.Cat & Cloud Coffee is based in Santa Cruz, California. Learn more at catandcloud.com