Jarrod Allen And Darren Navigate The State Of Play Of SEO and GEO

Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimization (GEO).  He explores how AI is changing consumer behavior, the importance of understanding audience language, and the challenges marketers face in measuring success in this new landscape.  The conversation also touches on the future of agentic commerce and the need for authenticity in AI-driven marketing strategies. This is a rapidly evolving field and this conversation represents and important touchpoint in the evolution in search for brand and marketing. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.