She Produced This Show Before She Met a Farmer

Jasmine Laverne produced this show from Washington DC. Before that, farming was an abstraction to her, the kind of thing that came up in a documentary about food systems and not much else.She is a PR and marketing consultant who spent a stretch of episodes listening closely to Western Canadian producers describe their operations, and this conversation is about what that changed.What's InsideWhat producing an agriculture podcast sounds like to someone who has never stood in a fieldHow she thinks about diversity, inclusion and equity as three distinct things rather than one phraseFood deserts described from the inside: what it means when the nearest real grocery store is a distance you cannot easily travelWhy the gap between a shopper annoyed at an empty shelf and a grower who lost a season is mostly a gap in informationThe specific episodes and operators that changed her mind, and what it was about themWhat she recognised in farming from her own work: several businesses running at once under one nameWhat she thinks actually bridges the urban and rural conversation, which is simpler and harder than either side expects Connect with Jasmine here: https://instagram.com/jasmine__laverneAnd if you want to be part of the Growing the Future community make sure to say hi on social at: LinkedIn: https://www.linkedin.com/in/dan-aberhart-b36203b6/Instagram: https://www.instagram.com/growingthefuturepodcast/Say hi to Dan: https://www.instagram.com/aberhartdan/ Connect with Growing the FutureWebsite: growingthefuture.caYouTube: Growing the FutureInstagram: @growingthefuturepodcastLinkedIn: Growing the FutureSubscribe to the Growing the Future Podcast wherever you listen, and register for Convergence Conference 2027 at convergence.ag. Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.