Jason Bakery: Croissants, Sourdough & Building a Food Empire in South Africa | StoryTime #114

#jasonbakery #capetown #storytimepodcast #podcast In Episode 114 of Storytime, Joshua sits down with Jason Lilley, founder of Jason Bakery, one of South Africa’s most iconic food destinations and a must-visit for both locals and international visitors.Jason opens up about his lifelong love for food, discovering his gift for baking, and the journey that led him to build one of the country’s most respected bakery brands. From working on five-star cruise liners around the world to refining his craft in high-pressure kitchens, he shares how discipline, curiosity, and obsession with quality shaped his path.The conversation dives into overcoming adversity, navigating the realities of running a food business through South Africa’s pandemic years, and why consistency matters more than hype in hospitality.Jason also reveals what truly makes the perfect croissant, the science behind exceptional sourdough, what separates a great kitchen from an average one, and the standards required to build a brand people queue for daily.This episode is powered by Knox Hydrate — proudly South African and founded by Dricus du Plessis. Zero sugar, zero caffeine, and loaded with BCAAs for clean hydration and recovery. For more information visit - https://knoxhydrate.com/TabletPOS, your leading mobile point of sale for the hospitality and retail industries within South Africa. Serving the best restaurants in South Africa. For more information visit - https://tabletpos.co.za/