Jason Carrico on How to Scale Cyber Sales, and Working with the Buyer as a Team!

What this episode covers

Long time listener and fellow podcast host, Jason Carrico [https://www.linkedin.com/in/jasoncarrico/], jumps into the ring to talk about the challenge of scaling sales teams! George K and George A really get into the nitty gritty on this one! In this episode: 👁️ Where sellers should focus their attention (hint: it's not the top of the funnel) 📈Common pitfalls to avoid when scaling a startup sales team 🤝 How all that "salesy stuff" is really a team effort with the buyer 🧠 The difference a change in mindset can make vs studying different sales methodologies 📕 Mentioned in this episode: "The Unsold Mindset" [https://www.harpercollins.com/products/the-unsold-mindset-colin-cogginsgarrett-brown] 🎧 Check out Jason's podcast, "All That Salesy Stuff," hosted along with his friend Walt. ——— 🙌 This October: The Cyber Community Month challenge is ON! Vendors: we're challenging you to come up with campaigns that give back to the customer community rather than sending awareness spam. Client-side practitioners: Engage your communities, volunteer at schools, help nonprofits, etc. to spread cyber skills beyond just their employees. 🏆 We're awarding prizes in November. Share your efforts on social with #CyberCommunityChallenge!