Jason Christensen - Blue Unicorn

In this episode of Midnight Founders, we sit down with Jason Christensen, co-founder of Blue Unicorn, to explore what it really takes to build a product people can't stop talking about. Jason shares his journey from building and exiting a successful business to launching Blue Unicorn alongside Dr. Luke Tolley and creating a protein bar that challenges everything consumers expect from healthy food. We dive into the realities of bringing a physical product to market, earning shelf space, building a brand from the ground up, and balancing growth with purpose. Blue Unicorn's plant-based, allergen-friendly protein bars are manufactured in Utah and have quickly gained traction by focusing on taste just as much as nutrition. Whether you're launching your first startup, building a consumer brand, or looking for practical lessons from someone who's been through multiple entrepreneurial journeys, this conversation is packed with insights on persistence, product-market fit, leadership, and creating something people genuinely love. Tune in for an inspiring conversation on entrepreneurship, innovation, and building the "unicorn" product everyone says can't exist.