Jason Cohen: Targeting Customer Taste with Technology

On today’s episode Jason Cohen shares the importance of understanding customer preferences and decision-making when creating consumer products. Listen in as Deborah and Jason discuss his journey as a professional coffee, tea and beer taster and creating a company focused on using AI technology to collect consumer data to create strategies for better consumer products.   About Jason Cohen: Before starting Gastrograph AI, Jason was the Founder and Executive Director of The Tea Institute at Penn State, which oversees 20+ researchers in 5 fields of study in traditional Chinese, Japanese, and Korean Tea.Jason did his research in sensory science, machine learning, and artificial intelligence - eventually developing Gastrograph AI after 3 1/2 years of research. Jason is a professional coffee, tea, and beer taster, and when he is not trying new products, he enjoys rock climbing, ice climbing, and fencing   You can connect with Jason in the following ways: https://www.gastrograph.com/ https://www.linkedin.com/company/gastrographhttps://twitter.com/Gastrographhttps://www.facebook.com/Gastrograph/https://www.instagram.com/gastrograph/    Create a personal career strategy that develops the leadership and communication skills you need to assess challenges, showcase your skills, and demonstrate your ability to be a C-Suite Leader. Learn more about the C-Suite Academy here: https://bit.ly/csawaitlist22See omnystudio.com/listener for privacy information.