Why Enterprise Retail Tech Is Broken And How to Fix It | Jason Cottrell, Orium

Jason Cottrell, CEO of Orium and President of the MACH Alliance, explains how AI agents and composable commerce are reshaping enterprise retail and digital infrastructure.In this episode, we explore:AI agent ecosystemsHuman-in-the-loop AI governanceEnterprise AI architectureComposable commerceAI-driven workflowsQA automationRetail transformationThe future of enterprise operationsJason shares practical insights on how leaders can prepare their teams, infrastructure, and operating models for the next shift in commerce technology.If you work in retail, ecommerce, enterprise technology, digital transformation, or AI strategy, this conversation provides a grounded look at what comes next.Guest:Jason CottrellCEO, OriumPresident, MACH AllianceCHAPTERS00:00 — Why Competitive Advantages Disappear Overnight01:46 — What the MACH Alliance Actually Does04:20 — Engineered AI Processes & Persistent Agents06:19 — Why Enterprises Need Flexible AI Infrastructure08:42 — AI Governance, Security & Policy Enforcement11:34 — Human-in-the-Loop AI & QA Automation14:00 — Co-Intelligence: Humans + AI Agents15:22 — The New Competitive Advantage in AI17:20 — How Leaders Should Guide Teams Through AI Change19:11 — Why Retail Merchandising Teams Need Help