Jason Ellinger: Heros, Villans, Stories

Jason Ellinger is the co founder of both Beard and Bowler (a video production company), and The Hero Collectors (free non profit marketing), and all around wonderful storyteller who deeply understands the most productive ways of marketing. In this episode we discuss: -His origin story -Branded content -The importance of stories and marketing -How he finds Heroes -The balance between non profits and sponsors -Talks about some of his favorite stories -Taking the chance to do good in the world -The hero’s villians -How to tell a story -Adaptations in marketing and our own adaptations to watching them -Don't wrap up identity in the highlight reel Links: https://www.beardandbowler.com https://www.theherocollectors.com