Jason Fernandez (Owner CrossFit Rife, Best Hour of Their Day)

What does it look like to continue helping people improve their fitness, coaching, and businesses for over a decade? It most likely looks something like Fern. Jason Fernandez, also known as Fern, shares his journey of how he found CrossFit and turned it into a career. Fern became an avid learner and started diving into entrepreneurship and business strategy. He emphasizes the importance of taking action, learning from mistakes, and iterating quickly. He discusses his approach to business and coaching, emphasizing the importance of experience and understanding the why behind strategies. He highlights the need to meet people where they're at, and tailor coaching to their individual needs. You can follow Jason on IG @coach_jfern or by visiting www.besthouroftheirday.com