Jason Fishman: How DNA Turns Crowdfunding Into a Marketing Science

Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), joins Mookie on the 83rd episode of Bald Ambition to break down a corner of marketing most people never think about: getting everyday people to invest a few hundred or a few thousand dollars into a company they believe in. He's worked on over 500 capital raises, collectively producing nine figures, using regulated crowdfunding vehicles to get the job done in a compliant and demonstrably effective way. Jason walks through his proprietary "Eight Point Plan" — competitor audits, audience mapping across four to ten different investor segments, funnel-building, and relentless A/B testing — treating a capital raise exactly like a direct-response marketing campaign instead of a pitch deck. The psychology is as important as the mechanics: he explains why showing "$200,000 already raised" converts better than showing nothing, why Meta ads consistently outperform every other channel for these campaigns despite feeling "old school," and why an investor's personal, emotional connection to a founder or product often matters more than the spreadsheet.Mookie and Jason also get into where this is all heading: GEO (generative engine optimization) as the new frontier alongside traditional SEO, what happens when retail investors start asking ChatGPT for stock advice instead of their broker, and Jason's own real case studies: a solar startup that turned a sub-six-figure ad spend into $2.83 million and a Forbes 30 Under 30 feature, and an AI company that oversubscribed a $65 million round from over 20,000 individual investors.The GuestJason Fishman is Co-Founder and CEO of Digital Niche Agency (DNA), a growth marketing agency he founded in January 2014. He has over 10 years of experience leading marketing agency, ad network, and in-house brand marketing teams, with expertise across search, social media, programmatic advertising, influencer networks, email automation, content marketing, and partnerships. He also hosts his own podcast, Test. Optimize. Scale.📖 More from Jason Fishman: https://www.digitalnicheagency.comSend the host a text! Let him know what you think Support the show