Jason Hreha: Redefining Habits and the Psychology of Change

In this episode of the Circuit of Success, Brett Gilliland is joined by Jason Hreha—renowned behavioral scientist, entrepreneur, and author of Real Change. With a background in neuroscience from Stanford and time spent researching under BJ Fogg, Jason has spent over a decade applying behavioral science to drive business innovation and personal growth. From leading Walmart’s first behavioral science team to founding Persona, his work is reshaping how companies assess talent and how individuals approach transformation. Jason takes us deep into the intersection of psychology, behavior, and leadership unpacking why much of what we’ve been told about habits is scientifically flawed. He explains why behaviors like working out or dieting aren’t habits at all, but rather conscious, effort-driven decisions. With clarity and insight, Jason reveals how real, lasting change is less about willpower and repetition and more about aligning your environment, mindset, and identity with the outcomes you want. Whether you’re a business leader looking to build high-performing teams or someone trying to create meaningful personal change, this conversation delivers powerful, science-backed strategies. Jason’s unique perspective will challenge how you think about success and provide practical tools to help you unlock your full potential. 📩 Connect with Jason Watch the Full Episode Here!