Jason Kelce's Hot Investment And Other Year-End Funding News episode artwork

EPISODE · Dec 24, 2025 · 11 MIN

Jason Kelce's Hot Investment And Other Year-End Funding News

from CPG Week by BevNET & Nosh

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss a spate of funding news for a hot sauce brand, a hummus startup and a functional beverage company. The hosts also chat about what an executive order to reschedule cannabis could mean for the hemp drink market. Show Highlights: 0:15 - Former NFL player Jason Kelce is backing hot sauce maker Hank Sauce. Monica discusses the deal. 3:15 - The parent company of GoodBelly and Cheribundi has raised $10 million in a funding round led by investment firm ECP Growth. Brad explains more. 3:40 - In other investment news, Gen-Z founded hummus brand Habiza secured capital from the newly formed Foodbeast Ventures.  5:55 - The White House has issued an executive order to reschedule cannabis. Brad explains what it could mean for the hemp beverage industry. 7:30 - The top candy trends of the year, plus a casket company dips into the energy drink market. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

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