Jason Kraemer Shut Down a 16-Year Agency on Purpose. Here's What He Built Next.

He ran an agency for 16 years. Then walked away from it on purpose.Not because it failed. Because after looking at his own numbers, Jason Kramer realized the project model was structurally designed to let revenue leak out. Money already earned. Clients already won. Just falling through the cracks because the model wasn't built to hold them.In 2018 he founded Cultivize, a CRM consultancy built on retainer relationships. His clients have since tracked nearly $40 million in recovered pipeline revenue.In this conversation, Jason breaks down exactly how he made the shift: how he built a pricing model in Excel by analyzing hundreds of real projects, how he prepared individualized presentations for existing clients using their own spending history, and how he converted over 70% of them to retainers without losing the relationship.He also shares the three actions any service business can take right now to start the transition, and why most business owners are scared of the wrong thing when they think about leaving project work behind.If you work with clients on a project basis and you've ever wondered whether there's a better way to structure it, this episode is the answer.Connect with Jason and access free resources on CRM and lead nurturing at afterthelead.com.This episode is sponsored by Virtual Causeway. Visit virtualcauseway.com and mention the show for a special rate.