Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Lavender, CEO & Co-Founder of Electives, a corporate learning platform that has raised over $10 Million in funding. Here are the most interesting points from our conversation: Electives' Unique Approach: Electives offers interactive, live classes led by a diverse range of instructors, including FBI agents, athletes, professors, and authors, rather than traditional corporate trainers. Engagement and Interactivity: Addressing the lack of engagement in corporate training, Electives emphasizes live, interactive sessions that allow employees to connect with peers and instructors. Customer Profile and Traction: Initially targeting mid-sized tech companies, Electives now serves a wide range of enterprises, celebrating milestones such as 100 companies hosting classes and over $1 million paid to teachers. Teacher Recruitment and Referrals: The platform sources instructors from varied backgrounds, often through referrals from existing teachers, ensuring a wide array of unique and engaging content. Market Disruption and New Category: Inspired by the book "Play Bigger," Electives aims to create a new category in corporate learning, moving beyond traditional training models to offer comprehensive human development. Future Vision: Electives aims to be a staple in every company, providing diverse learning experiences that enhance personal and professional growth, while continuing to refine their category definition. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co