Jason Masherah, President at The Upper Deck Company

From the Licensing Expo in Las Vegas, I talk trading cards, games and more with Jason Masherah of Upper Deck. Jason joins Rick to discuss the future of licensed sports and entertainment trading cards, memorabilia, games and more. Since its groundbreaking 1989 Baseball set, Upper Deck has consistently aimed to capture the thrill of the sport and provide fans and collectors with high-quality, innovative, authentic, and collectible products. This mission has remained our top priority. Our business was originally focused on sports trading cards, but over the years has expanded to include other products including entertainment trading cards, authenticated memorabilia, gallery prints, and authentic digital collectibles. Upper Deck prides itself on being a pioneer in technology and quality with its products and processes. Upper Deck’s long list of accomplishments include: – 5-StepAuthentication Process – Personalized Trading Cards – e-Pack Marketplace – Authentic Digital Collectibles – Personalized Trading Cards Upper Deck Authenticated® Upper Deck Authenticated® (UDA) became the first division to create and develop a five-step authentication process that assures fans are getting genuine autographs. Today the company has relationships with many biggest sports and entertainment stars and produces some premium sports memorabilia. For more information on UDA, please visit the About Upper Deck Authenticated page. Entertainment and Gaming Upper Deck has built a roster of key licenses including DC Comics, Neopets, and Halo. In addition to licensed products, Upper Deck has developed original games including Legendary and VS. System with plans to launch the highly anticipated game Rush of Ikorr.