Jason Robinson | Director of Marketing at UPS

The CMO Asia Podcast are excited to be a part of #Fashinnovation #nyfw #newyorkfashionweek event in #nyc last week, a platform that’s showcasing the coolest innovations in retail, fashion technology, eCommerce, supply chain, logistics, marketing and more. Say hello to North Atlantic Director of Marketing Jason Robinson at UPS, that wants to help shippers and brands make their supply chain more sustainable - from carbon offsets, environmentally sustainable packaging, to going green with innovative, fully #electrictrucks #ups #deliveries On this electric! episode - our most green 🌿 , supply chain and logistics-focused📦 episode yet, hear Jason talk about: - What it means to be sustainable and how UPS deliveries are going green with innovative electric trucks - How he would summarise the agenda he covered at Fashinnovation panel held in NYC last week ie. “Fashion is Logistics via Sustainable Practices” - How UPS technology, partners and solutions can help with returns, wastage and sustainability - Why it is important for every eCommerce or retailer to include a sustainability component in their business; the creative ways UPS adopt to drive results for their business partners and the risks in marketing this message - How he started at UPS delivering boxes part time, rose through the ranks over the years, never left and is now leading the marketing team at North Atlantic division - How the function of leadership is to produce more leaders not more followers