Jason Schuchard, President of BMW Dallas Marathon, on Selling Out & Launching the McKinney Historic Half

What does it take to run one of Texas's most iconic marathons — and then launch a brand new one from scratch?This week, Chris sits down with Jason Schuchard, President of the BMW Dallas Marathon, for a candid conversation about his life in running, what's fueling Dallas Marathon's incredible growth, and the exciting new McKinney Historic Half Marathon launching March 28th.Jason shares how his mom's passion for running shaped his own journey — from cross country at Plano Senior High, to 8-10 marathons, to Ironman competitions — and how all of it eventually led him to lead one of DFW's premier running events.They cover what's behind the Dallas Marathon's annual sellouts, why adding more bibs isn't as simple as it sounds, and what makes the McKinney Historic Half a completely different experience — a half and half road/trail course winding through McKinney's historic square with a 4,000-person cap in year one.If Dallas is on your 2026 race calendar, don't sleep on registration — it opens May 1st and sells out fast.In this episode:Jason's running origin story & 3:23 marathon PRWhat's driving the Dallas Marathon's growthThe story behind the new McKinney Historic Half (March 28th)How the race benefits Scottish Rite for ChildrenWhy you should register for Dallas 2026 early Enjoyed this episode? Subscribe to DFW Running Talk on Substack, and follow us on Instagram, TikTok, and Facebook.