Jason Wood: The Future of Customer Acquisition | Ep 1271

In this episode of The Digital Executive Podcast, host Brian Thomas speaks with Jason Wood, Founder and CEO of Specificity, about the growing challenges facing digital advertising and how AI is reshaping the future of customer acquisition. Drawing from his entrepreneurial journey in sales, marketing, and technology, Jason explains why he launched Specificity to combat bot traffic, fake leads, and the declining transparency created by major advertising platforms. Jason discusses how the rise of agentic AI is fundamentally changing how consumers discover brands, shifting attention away from traditional search engines and toward AI-powered assistants. He explores the importance of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and adapting marketing strategies for a world where AI agents increasingly influence purchasing decisions. The conversation also highlights Specificity’s focus on verified human audiences, real-time intent data, and speed-to-lead systems that help businesses capture demand more effectively. Looking ahead, Jason shares his vision for a future where AI-driven execution, trusted data, and human judgment work together to create more accountable and effective advertising, giving businesses a competitive edge in an increasingly automated marketplace. If you liked what you heard today, please leave us a review - Apple or Spotify.  Learn more about your ad choices. Visit megaphone.fm/adchoices