Jax Tower Rebrands After Bank of America Exit

Jax Tower at 50 North has officially replaced the Bank of America Tower name, marking a new chapter for Jacksonville’s tallest building as the financial giant scales back its presence. Once known as the Barnett Center, the 42-story landmark now rebrands to attract fresh tenants and redefine its downtown identity — a common but strategic move in commercial real estate. With naming rights now in the landlord’s hands, the building’s fresh moniker aims to spotlight its prime location and reignite its appeal in the city’s core. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/31c2a9fd3e3f675b