Jay Acunzo on Resonance: How to Become a Sought-After Brand

Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.