Jay Baer - What Do Customers Want NOW?

Episode 696 is a chat with Jay Baer, a marketing consultant and Hall of Fame Speaker. Jay knows customers and he is a Licensed Tequila Sommelier. About Jay Baer Jay Baer is the world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. Lover of all things plaid. Jay Baer, CSP, CPAE has spent 29 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. He’s the founder of Convince & Convert, a consultancy that provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation. Hug Your Haters – Jay’s book on modern customer service and customer experience techniques – revolutionized the way business thinks about customer interactions, and was named one of the top 3 business books of 2016 by Strategy + Business. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, and the Standing Ovation podcast, which features professional speakers exploring their on-stage stories. He also has a Talk Triggers show about word of mouth, featured on Youtube and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He’s also one of the world’s top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a certified tequila sommelier, and creates custom tequila education/live tasting programs for in-person and virtual events. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and travels from Indianapolis to speaking opportunities world-wide. https://thomsinger.com/podcast/jay-baer Learn more about your ad choices. Visit megaphone.fm/adchoices