Jay Guilford on Cirque du Soleil, creativity and the secrets of 21st century team performance

From humble beginnings as street performance in a small Quebec town in 1984, Cirque du Soleil has grown to become the world’s most diverse, and dynamic brand of creative performances. On a recent visit to Las Vegas, which is home to seven permanent Cirque productions, I caught up with Jay Guilford, who is the creative content strategist for their team building program, SPARK. SPARK helps big companies embrace some of the innovation and creativity that is at the heart of the Cirque du Soleil shows, albeit without some of the accompanying acrobatics of course.