Jay 'PodVader' Soderberg on Podcast Evolution, Community Building, and Monetization Strategies
from The Scene Projects Hosted by The Scene Projects
Bubba Startz welcomes Jay "PodVader" Soderberg, who shares his backstory and experiences with dynamic ad insertion in podcasting's early days. They explore the differences between audio and video content, the impact of COVID on podcasting, and the importance of engaging content. Key metrics, community building, and finding advertisers are discussed, along with the value of niche audiences and multiple revenue streams. The conversation delves into podcasting vs. radio, the value-for-value model, and starting with a network. Jay emphasizes adaptability, knowing your "why," and long-term audience growth. They conclude with insights from Podcast Movement, the value of diverse perspectives, and PodVader's future plans.
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