Jay Prasad CEO of Relo Metrics | How Data Is Changing Sports Sponsorships

Summary:In this conversation, Jay Prasad discusses the intersection of sponsorships, analytics, and the evolving landscape of sports. He emphasizes the importance of understanding the ecosystem of sports sponsorships, the impact of social media on fan engagement, and the role of technology in shaping the future of sports marketing. Jay also shares insights from his career journey, the significance of community engagement, and the keys to success in building relationships and knowledge in the industry.Jay Prasad Linkedin:https://www.linkedin.com/in/jayprasad/Relo Metrics:https://www.relometrics.com/Powered by ​⁠Host Kmac and MuggzYouTube :​⁠​⁠ ​⁠​⁠​⁠  ⁨@iconballer⁩   ⁨@NoShotClock⁩   ⁨@Digitalfitlifekg⁩  Host on instagram:https://www.instagram.com/noshotclockshow/https://www.instagram.com/digitalfitlife/​ https://www.instagram.com/throughmiguelseyes/Production Media-Post/Pre, Editing, Distribution, Logo Instagram:https://www.instagram.com/iconballer/ media Music Produced by:https://www.instagram.com/throughmiguelseyes/TikTok:https://www.tiktok.com/@iconballerX/Twitter:https://x.com/NoShotClockShowhttps://x.com/iconballer Also listen on Apple and Spotify: NoshotclockshowVisit iconballer shop:Check out Iconballer’s shop Apparel on TikTok! https://vt.tiktok.com/ZT233qoH6/?page=TikTokShopCreate an free online store: http://shopify.pxf.io/oqr6yE#nba #basketball #podcast #nbaplayoffs #hoops #sports #collegebasketball #sponsored #sponsorship #sponsorships #marketing #sportmarketing #nfl #collegefootball #football #soccer #contentmarketing #socialmedia #socialmediamarketing Takeaways:-Sports and live entertainment dominate culture and media.-Measurement products help brands understand sponsorship value.-Younger athletes attract younger fans through social media.-Brands are integrating with the NBA for innovative marketing.-Community engagement drives local sponsorship opportunities.-Jay's role at Relo Metrics focuses on operational excellence.-Podcasting offers unique opportunities for brand partnerships.-Smaller podcasts should focus on storytelling and metrics.-College sports are becoming more professionalized and competitive.-Networking and continuous learning are keys to success.