Jayadevan P.K: How Xiaomi built a cult following

In the summer of 2010, Xiaomi Corporation didn't start out as a mobile handset company, choosing instead to launch as the company behind MIUI, an operating system based on Google's Android OS. In fact, Xiaomi officially launched as a mobile phone maker in August 2011. Since then, it has managed to become the largest-selling smartphone manufacturer in India, the 2nd largest smartphone market in the world. In his book on 'Xiaomi', Jayadevan P. K., a technology journalist, traces the journey of China opening up a market for smartphones with Motorola, and how it brought lessons for entrepreneurs in China, including Lei Jun, the main man behind Xiaomi.