Jayanta Jenkins on The End of the Old Creative Playbook

Rupert sits down with Jayanta Jenkins, a global creative executive, to discuss building brands that connect on a human level, the role of purpose in shaping both organizations and consumers, and how AI is transforming creative work.Jayanta Jenkins is a global creative executive with experience leading creative organizations and building brands at the intersection of culture, technology and business. His career spans Nike, Gatorade, Apple, Twitter, Disney and Starbucks, where he has focused on brand transformation, creative leadership, and building teams and systems that turn creativity into business impact.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.