Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals

Jaya is a seasoned operational executive with a rich history of promoting animal welfare in the food retail sector. As the Co-founder and Chief Program Officer of Global Food Partners, a Singapore-based multinational consulting firm, he helps food and hospitality businesses implement their cage-free egg policies across Asia and reduce the cost of cage-free sourcing.A fascinating episode as we unpick the many advantages of working collaboratively with the industry to advance animal welfare. We chat about the key challenges to this type of work right now, animal welfare challenges in Asia generally and try to understand some of the key barriers for companies implementing improved animal welfare standards for the animals in their care.Jaya has an absolute wealth of knowledge and experience in this area so it was a real pleasure to hear about his important work and strategic approach. A great listen.Relevant links to things mentioned throughout the show:Global Food Partners websiteWelfare Matters fellowshipAhimsa fellowship in IndiaCurious Vedanth podcastAsia agribusiness podcast (& newsletter)Global Food Partners Podcast Global Food Partners NewsletterChapter Headers:0:02:38 Why GFP works collaboratively with companies0:06:10 Market forces and why they matter0:12:01 Making progress for cage free0:18:21 Key insights from cage free work in India and Asia0:20:11 Reputational risk and its limitations in Asia0:25:59 Forecasting the Asian animal movement0:31:18 The impact of global welfare commitments on Asian companies0:36:45 The importance of social proof0:39:39 Consumers or companies responsibility0:50:00 Offset credits for cage-free procurement0:54:51 Cost implications of going cage free1:08:46 Pushback from other animal advocacy groups1:12:30 GFP plan for expanding in more countries1:19:00 Cage free vs broiler commitments in Asia1:20:22 The need for ecosystems and GFP's work1:23:02 Career advice for advocates in Asia1:26:20 Cultivating personal motivation1:29:24 Closing questionsWith thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving.If you enjoy the show, please leave a rating and review us - it means a lot to us!