Jazmin Ramirez: AI Marketing Strategies and Growth Insights for Contractors

What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential women in HVACR.Jazmin shares her journey from plumbing office manager to award-winning marketing leader, how she’s helping contractors scale faster with AI, and why asset ownership and speed matter more than ever.Listeners will learn how AI-driven marketing, SEO, and transparent strategies are reshaping how HVAC, plumbing, and electrical businesses grow.Timestamps00:00 – Introduction & Guest Welcome01:01 – Women in HVACR Conference Highlights 02:12 – Jazmin’s Journey in the Trades05:11 – Growth at CI Web Group08:19 – Passion & Making a Difference10:49 – Navigating Rapid Technology Shifts15:20 – Evolving SEO and Marketing for the AI Era21:39 – AI-Driven Content, Blogging, and Local SEO26:30 – Making High-Performance Marketing Affordable28:29 – Real Results for Contractors33:27 – Website Development & Asset Ownership37:04 – AI in the Trades: Industry Readiness38:46 – Final Thoughts: The Future of Trades MarketingGuest DetailsName: Jazmin RamirezTitle: Senior Director of Growth, CI Web GroupJazmin has built her career in the trades, working across commercial plumbing, dispatch, marketing, and team leadership. She mentors contractors nationwide to grow faster with AI-driven strategies and proven marketing systems.Relevant LinksWomen in HVACRGet Started with CI Web GroupCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.