Jazmine Valencia: From Record Label Intern to Digital Marketing Mentor

Today’s guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She’s been quoted by Forbes, CNBC, and the LA Times.She’s the music marketing maven with the motto “Stay resilient, stay authentic.”Meet Jazmine “DJ Jazzy” Valencia! (see links and videos below)In This Episode* How an internship at Def Jam Records defined her career path* Jazmine’s “Marketing Starts At Home” philosophy explained* Two big mistakes emerging artists make in marketing themselves* Most common marketing challenge female artists face that male artists do not* Mentoring through internships at her own agency and at GRAMMY U* Emerging female acts Jazmine’s excited aboutPlus Jazmine Valencia’s answers to the Shakedown Questions!Recorded in March 2024.Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.Guest LinksIf you don’t see these links (or embedded videos!) on your podcast platform, get the full experience at HerizonMusic.com.JV AgencyLinkedInInstagramCreditsGuest: Jazmine ValenciaHost: Thea WoodProducer: Thea Wood Productions, LLCListen to other episodes of Herizon Music: The Podcast.Support This PodcastSubscribe to Herizon Music: The Podcast & Newsletter for free. You can also fiscally support our mission to promote gender equity in music. Since launching in 2019, Herizon Music was recognized as a finalist for the Women Changing The World Awards (Journalism & Media category, 2025), ranked #15 in FeedSpot's 2025 Top 45 Women In Music Podcasts, Podcast Magazine's "Top 20 Mom Podcasters of 2020," and Pretty Progressive's “Inspiring Podcasts for Women in Their 20s.” * Opt into a paid subscription - only $7.50 per month! You can pay $72 in advance for 12 months (or $6 per month) or become a Founding Member for $216 annually. Upgrade here.* Sponsor a podcast episode! You or your business can reach our dreamers, rule breakers and rockstars in the most positive way possible! It’s super affordable to sponsor this evergreen content that includes a midroll after The Shakedown questions and logo/link in the Show Notes. Email me for a rate card.* Sponsor an issue (or two or three!) of the Herizon Music Newsletter. It costs time and money to publish the exposés, news, and interviews that over a thousand subscribers and 3,000 social media followers read. Email me for a rate card for this and other marketing opportunities.If you'd like to reproduce this podcast or a portion of the podcast or associated content, you must obtain prior approval in writing from Thea Wood Productions, LLC. Email [email protected]. Get full access to Herizon Music at www.herizonmusic.com/subscribe