JC Cedeno, Founder and CEO of Palm Era

In this episode, JC Cedeno, founder and CEO of Palm Era, which is a multicultural marketing agency serving clients in the US and LATAM, illuminates the challenges and rewards of running his own marketing agency. We touch on ways they differentiate from marketing agencies at Palm Era, as well as, the importance of storytelling in marketing campaigns. JC is a passionate entrepreneur driven by the possibility that new things can be done. His ability to formulate actionable strategies, create powerful storytelling combined with financial metrics, help him and his team at Palm Era generate massive value for their clients.    *Notable Awards and Recognitions*  Emmy Award Winner WINA 2023 Award Winner World Record Holder   Few Key Takeaways: Differentiating Factors from other Marketing Agencies- Clients want ROI Not just measuring branding campaigns, but really understanding the business and business context beyond marketing. Vertical business unit structure, cross-functional teams. Importance of storytelling in marketing campaigns- Cultural Relevance Connecting on the basis of heritage. 3 tips when thinking about launching a business- Be ready to work long hours Understand the financial side of the business Invest in your people   Show Notes: [1:51] JC shares with us how he got to where he is today. [4:21] When JC realized he wanted to start PalmEra Marketing. [5:13] Differentiating from other multicultural marketing agencies. [7:43] Client Retention [9:32] Ensuring employees align with Palm Era's core values. [10:57] Unique challenges and opportunities Palm Era faces while marketing to the latino audiences. [13:33] Developing niche market campaigns. [14:45] Market research and data analysis most valuable to understand the latino market. [16:12] Work dynamics at Palm Era  [17:54] Choosing the best media and communication channels most effective for each campaign. [19:52] Importance of storytelling in campaigns. [24:22] Utilization of AI. [26:17] Advice given by JC to listeners who are looking to become leaders or become better leaders within their organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices