Jean-Gabriel: Branding, Building for Long-term, AI, Creativity

In this episode of Behind the Journey, Prateek, Employer Brand Lead, is joined by Jean-Gabriel Duveau, VP of Brand & Strategic Partnerships at GetYourGuide, to discuss brand building and creativity.Jean-ga shares his perspective on brand building, drawing from over 15 years of experience at companies like Procter & Gamble. He discusses the importance of understanding your core consumer, building a long-term brand, and telling authentic stories. They also discuss data vs. intuition, generating ideas, and leveraging AI to increase productivity.(00:00) - Teaser (00:47) - Intro (02:21) - Working in CPG and finding GetYourGuide (06:03) - Why Jean-ga joined GetYourGuide (07:41) - Why does GetYourGuide exist as a product? (10:03) - Traditional vs modern branding (11:57) - Understanding consumers (16:09) - Telling authentic stories (19:10) - Failures and non-negotiable aspects in branding (22:33) - Building for long-term (23:59) - Data vs intuition (27:09) - AI's impact on Brand building and creativity (34:28) - Meaningful work (37:44) - Channeling creativity (38:36) - Role of sport (43:48) - Full-funnel thinking in Brand (46:07) - Favorite experience GetYourGuide is hiringWant to help travelers make memories across the world? GetYourGuide is hiring - visit https://getyourguide.careers/ to explore open roles.Connect with Jean-ga on LinkedIn.Follow GetYourGuide:- LinkedIn: https://www.linkedin.com/company/getyourguide-ag  - Instagram: https://instagram.com/insidegetyourguide