EPISODE · Feb 8, 2024 · 27 MIN
Jeanine Poggi, Editor in Chief at Ad Age
from Wharton Marketing Matters
Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more. Hosted on Acast. See acast.com/privacy for more information.
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Jeanine Poggi, Editor in Chief at Ad Age
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