Jeannie Jarnot on Building Beauty Heroes & Overcoming Infertility

Jeannie Jarnot founded Beauty Heroes with a simple mission: introduce customers to the healthiest and most sustainable beauty brands in the world—and prove that clean products can outperform conventional ones. With some of the strictest vetting standards in the industry (zero synthetic fragrance, complete ingredient transparency, no petroleum-derived ingredients), Beauty Heroes has become proof that you don't have to sacrifice efficacy for clean ingredients. But Jeannie's passion for this work runs deeper than business. She shares her own journey with infertility and the lightbulb moment where she discovered the link between being diagnosed with a hormone disorder & endocrine disrupting ingredients in personal care products. In this conversation, we dive into why clean beauty is better for you & the planet, how to navigate greenwashing, and why the products you use every day might be impacting your fertility. Tune in to hear her thoughts on:The Beauty Heroes standard & why it stands out in the beauty industryHow clean formulations can actually outperform synthetic onesJeannie's fertility journey and the connection between hormone disruptors and personal care productsBeauty as a self care ritual rather than ‘fixing’ imperfectionFinding trusted curators who do the vetting for youThe infertility epidemic and how everyday products play a roleShop Beauty Heroes HEREKat’s Pick: Become a member and get the monthly Discovery Box + 15% off year round for the best value!Connect with Beauty Heroes on Instagram.Connect with Kat HERE.