Jeans for Freedom: The Outland Denim Story | #026

In this episode of Add To Cart, we are joined by James Bartle, Founding CEO of Outland Denim. The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this. Four years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle. During the conversation, James shares his passion for denim, the story of how he scored his first retail deal, his experience with impact-investing and what he’s learned about the psychology of brand storytelling.Links from the episode:Outland DenimTaken MovieEquity Crowdfunding with BirchalEco-friendly unboxing from Signet (sponsored)Tamburlaine Organic Wines partner with Shopify (sponsored)Questions answered in the podcast include:How did you come up with the idea for Outland Denim?What is your approach to sustainable and ethical fashion?In the digital space, how do you balance marketing your brand story with making sales?This episode was brought to you by…  Signet / Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:James Bartle from Outland DenimJames Bartle is the founding CEO of Outland Denim, a fashion company on the vanguard of the socially conscious manufacturing movement. I am passionate about denim and the craft of jean manufacturing, but also the unique ability of the garment industry to drive change. Outland Denim employs young women seamstresses who’ve been impacted by human rights abuses and gives them a hope and a future through sustainable employment and career progression in our Cambodia-based production facilities.Email [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you tSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community