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Jed Byrne - Self-Publishing Your First Book episode artwork

Jul 9, 2026 1 hr 2 min

Jed Byrne - Self-Publishing Your First Book

from Ditching Hourly Hosted by Jonathan Stark

Business development director and Raleigh commercial real estate enthusiast Jed Byrne joined me on Ditching Hourly to walk through the entire process of self-publishing his first book, Start Small Selling, from idea validation to Kickstarter funding to final production. We cover testing your book idea with real money, writing a first draft in 35 days, running a Kickstarter campaign to fund professional editing, finding and working with developmental editors, designing a book cover on a budget, and publishing through KDP and Lulu. Chapters (00:00) - Who Is Jed Byrne? (03:19) - The Hyper-Local Newsletter (07:59) - Why Write a Book? (11:41) - Testing the Idea (14:05) - The Writing Process (21:56) - The Kickstarter (31:04) - Building the Editing Team (36:23) - The Timeline (45:49) - Working with a Developmental Editor (52:40) - Designing the Cover (57:26) - Publishing with KDP and Lulu (01:00:00) - Start Small, Start Now Guest Bio Jed Byrne is a business development director at Barnhill Building Group, a North Carolina-based general contracting firm. Outside his day job, he runs Oak City CRE, a platform focused on Raleigh commercial real estate that includes a weekly Substack newsletter, a podcast, consulting, and his first book, Start Small Selling. You can reach Jed at [email protected]. Resources Mentioned In This Episode People Jed Byrne Jed Byrne on LinkedIn Jonathan Stark Tim Ferriss Seth Godin Noah Kagan Rob Fitzpatrick Tucker Max Pat Flynn Chandler Bolt Tim Grahl Rochelle Moulton Corey Quinn Mike Michalowicz Derek Sivers Daniel Pink Jed / Raleigh / AEC Oak City CRE The Top Five by Oak City CRE Dirt NC podcast Barnhill Building Group Start Small Selling Kickstarter Start Small Selling on Amazon Urban Land Institute ULI Triangle Jed’s book email from the episode - [email protected] Books / Book-Building Resources Million Dollar Weekend by Noah Kagan The Mom Test by Rob Fitzpatrick Write Useful Books by Rob Fitzpatrick Help This Book The Workshop Survival Guide The Scribe Method SelfPublishing.com / Self-Publishing School Reedsy Editorial Freelancers Association Chicago Manual of Style ISBNs / Bowker Atticus Publishing / Production / Selling Platforms Kickstarter Amazon KDP Lulu Blurb Shopify Upwork Fiverr Otterpine Microsoft Word Canva Inkscape USPS Media Mail Podcast / Episode References Mike Michalowicz on The Business of Authority ---- I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline." If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you. We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM. For all the details and to reserve your seat, just click the link below: Reserve Your Seat In Providence Now » Hope to see you in Providence on Dec 9 and 10!

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Jed Byrne - Self-Publishing Your First Book

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Chapters

  1. 0:00 Who Is Jed Byrne?
  2. 3:19 The Hyper-Local Newsletter
  3. 7:59 Why Write a Book?
  4. 11:41 Testing the Idea
  5. 14:05 The Writing Process
  6. 21:56 The Kickstarter
  7. 31:04 Building the Editing Team
  8. 36:23 The Timeline
  9. 45:49 Working with a Developmental Editor
  10. 52:40 Designing the Cover
  11. 57:26 Publishing with KDP and Lulu
  12. 1:00:00 Start Small, Start Now

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This episode was published on July 9, 2026.

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