Jeep Officially Named Moab's 4x4 Partner | Salt Lake City News

Jeep just locked down the “Official 4x4 of Moab” title in a two-year deal that’s pumping $250K into the town and handing over five loaner Jeeps—no strings attached. This pilot program turns Moab’s off-road fame into cash and visibility, with both city and brand watching closely to see if this alliance boosts tourism, local business, and Moab’s reputation as the ultimate off-roading destination. It’s not just sponsorship—it’s a strategic win for both sides, setting a precedent for how brands and rugged landscapes can team up. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://www.sltrib.com/news/2026/09/14/jeep-is-now-official-4x4-moab/ More coverage & latest updates:https://sources.thednn.ai/f38ee08de11e8106 Report issues to [email protected].