Jeff Bezos: Regret Minimization

When Jeff Bezos had the idea to start an online bookstore, he was working in a secure job on Wall Street. The internet was still young, and the average person had never made a purchase online. Bezos knew the chances of his company failing were high, but he also knew that if he didn't take the risk, he'd always regret it. More than 20 years later, regrets are off the table. Amazon.com brings in 135 billion dollars in revenue, and Bezos is one of the wealthiest men in the world. Hear him tell stories about the early days, before Amazon transformed the way we shop, read, watch & listen.(c ) American Academy of Achievement 2017