Jeff Byers on Scaling Momentous: 1,000% Growth, Arnold Schwarzenegger, and Cutting a $500K Product

Jeff Byers, CEO of Momentous, returns to Future of Fitness for his third appearance to unpack how the brand grew revenue over 1,000% in three years while landing partnerships with all 32 NFL teams and 10+ Department of Defense contracts. Byers breaks down why Momentous walked away from a $500,000-profit product line over a science and brand-integrity call — literally scrapping $400,000 in inventory rather than sell it through — how the company is approaching its first-ever retail launch with Vitamin Shop, and why a $500,000 commitment to women's health research with Dr. Stacey Sims fits into a bigger 20-year brand strategy. From Arnold Schwarzenegger's endorsement to what AI search optimization means for consumer trust, this conversation is a masterclass in building a supplement brand built to outlast any single quarter. Key Takeaways 📈 Momentous has grown revenue over 1,000% in the past three years and just landed its third consecutive Inc. 5000 appearance 🏈 The brand works with all 32 NFL teams and holds 10+ active Department of Defense contracts 💰 In 2024, Momentous discontinued FedOja — a $500,000 profit (not revenue) product — after deciding the science no longer supported it, scrapping $400,000 of existing inventory rather than sell through it 🏋️ The company began in 2018 as a DOD-funded biotech venture (Amp Human) before pivoting into consumer supplements when COVID hit 🎯 Momentous's roster of authoritative partners includes Arnold Schwarzenegger, Andrew Huberman, Tim Ferriss, Rich Roll, and Dr. Stacey Sims 🛒 Momentous launched its first-ever retail partnership this year with Vitamin Shop, using a "velocity over doors" strategy instead of chasing broad distribution 🧬 Momentous has committed $500,000 to women's health research alongside Dr. Stacey Sims 🤖 Byers explains why Momentous is intentionally avoiding a branded consumer AI chatbot — betting instead on showing up authentically inside tools like Claude and ChatGPT Our Sponsor: https://www.perfectgym.com/